At Message House, we believe that good instincts are enhanced by smart insights.
Our job is to use market research tools like surveys and focus groups to uncover answers that help solve business problems and improve the effectiveness of communications.
We work as consultants to support communications and political teams, helping them understand the landscape they face, their most winnable audiences, the messages that move the needle and their most compelling narrative.
We are based in the UK but work around the world and we have expertise across sectors from transport to technology, entertainment to energy, finance to FMCG.
We love working on brand battles, corporate reputation issues, new product launches, political campaigns – basically any challenge where you need smart, actionable insights.
Creating an effective behaviour change campaign isn't easy and done wrong, it can result in the opposite effect to the one intended. This post sets out three steps to help get it right and shows why you need social norms to be your friend not your enemy.