At Message House, we believe that good instincts are enhanced by smart insights.
Our job is to use market research tools like surveys and focus groups to uncover answers that help solve business problems and improve the effectiveness of communications.
We work as consultants to support communications and political teams, helping them understand the landscape they face, their most winnable audiences, the messages that move the needle and their most compelling narrative.
We are based in the UK but work around the world and we have expertise across sectors from transport to technology, entertainment to energy, finance to FMCG.
We love working on brand battles, corporate reputation issues, new product launches, political campaigns – basically any challenge where you need smart, actionable insights.
Elections are won in the middle, they said. But what if they were won on the outside?
It used to be that every strategist dreamt of the mythical swing voter. Calmly sitting on the fence, voting with his/her wallet, easy to scare, harder to enthuse, sometimes shy (if you’re a tory optimist or a labour pessimist). But 2016 seems to have seen the emergence of a new paradigm. The non-voter.
In Edinburgh we have recently been enjoying the globally renowned International Festival, the Fringe, the Festival of Politics, the Book Festival and a huge number of additional festivals. The city has been awash not just with sunshine (this week at least!) but with debates, discussions, comedy and performance.