Audience Segmentation

At the heart of most successful campaigns, whether corporate or political, is a detailed understanding of the audiences that are winnable.

We have developed audience segmentations for global corporations and political campaigns, identifying those most close to their brand, those out of reach and the winnable swings in the middle.

These segmentations provide sophisticated insights into consumer or voter attitudes, including personality traits, attitudinal patterns as well as behaviours and demographics.  We can turn complex segmentation data into easy-to-digest profiles which are actionable by comms and marketing teams.

Read more on our thoughts on audience segmentation here.