The brand positioning is the heart of your story. Having a clear brand can make a big difference to the effectiveness of your communications, as well as improve sales, staff recruitment and corporate reputation.
However many organisations are muddled in their brand story, or fail to bring it to life in the way the brand is presented.
We have helped develop a brand positioning for organisations of all sizes from major global corporations to local charities. Our work will help discover your true brand essence, the reasons to believe in your brand and the brand benefits. We can also help ensure your brand expression reflects your positioning and that the actions and behaviours of your organisation enhance not detract from your brand.
To do this we undertake a mixture of interviews, workshops and focus groups, so that we know the finished positioning is credible, relevant and inspiring.
Read more on brand positioning here.