Competitive Brand Battles

No brand or political candidate communicates in a vacuum.  Therefore any messages or positionings that are developed need to anticipate the competitive context in which they land.

We have run political campaigns around the world, as well as working on competitive battles for major brands and products.  Our approaches can help first uncover the unique territories that your brand or organisation can own and then the effectiveness of your communications in a competitive context.

We do this in qualitative and quantitative research using special tools that mimic the real-world experience of receiving communications, helping to follow the journey of responses as people learn more about each brand.

Read more here.