Narrative development

Underpinning any brand or corporate message is the narrative: the story or scenario that helps make sense of everything else.

As author and critic David Lodge put it: “The structure of a narrative is like the framework of girders that holds up a modern high-rise building: you can’t see it, but it determines the edifice’s shape and character”.

We can not only help you to uncover and develop your narrative, using techniques like traditional archetypes and narrative arcs, we will also test it to provide concrete evidence of just how much more effective your messages would be if they were parts of a bigger picture.

Read our blog post: 'What exactly is a narrative?'