Message House conducted three focus groups with members of the UK general public from London, Manchester and Glasgow on Monday 11th October, exploring awareness of COP26, levels of concern around the environment and testing example messages. This letter to world leaders from the UK public is inspired by the findings.
Corona Comms: Communicating responsibly in our 'New Normal'
The language of longevity – what does age mean today?
Why the Language of Reputation can harm business
In the corporate responsibility arena companies aren’t just doing more, they’re talking about it much more too. But when you read the actual words being used, the language often feels strangely out of step with the real world. In fact, the way companies talk about reputation runs the risk of undermining the very thing they’re trying to enhance.
On Brexit, it's time to stop "preaching to the choir"
Brands Beware: Age Does Not Equal Stage
The Enduring Power of Letters
Message House Report: The Case for Purpose
Longevity: Brand Possibilities and Pitfalls
‘Age’ has previously been a pretty good proxy for ‘stage’ – with marketers making assumptions about life stages and likely activity. However, as we enter the era of longevity, this is a dangerous pitfall that brands need to work hard to avoid. We are starting to see changes in traditional life paths and so brands need to be more sophisticated in their understanding of longevity. The opportunities for those that can do this successfully are sizeable.
Three Horizons of Longevity
People are living and remaining active for longer than ever, putting strain on systems that were developed for the three stage life - education, work, retirement. In this post, I use the three horizons model of longevity to assess where the future of longevity may lie and how we can overhaul a predetermined life-path that will soon no longer be fit for purpose.
