Narrative development

Underpinning any brand or corporate message is the narrative: the story or scenario that helps make sense of everything else. As author and critic David Lodge put it: “The structure of a narrative is like the framework of girders that holds up a modern high-rise building: you can’t see it, but it determines the edifice’s shape and character”.

Finding the right narrative can shape your entire organisation's focus. It provides a point of reference for the future as well as an anchor to the values and story of your past. Ultimately, it will provide the credibility and motivation to understand your purpose and achieve more. We can not only help you to uncover and develop your narrative, using techniques like traditional archetypes and narrative arcs, we will also test it to provide concrete evidence of just how much more effective your messages would be if they were parts of a bigger picture.

Read our blog post: 'What exactly is a narrative?'

“Message House are all about helping us to win, using insights to help build persuasive campaigns that shift opinion and change behaviours. They not only brought the tactics of the campaign world into the business, they also uncovered insights which helped drive our bold and breakthrough thinking.”
— Olivia Bonner, Group Director of Culture and Transformation, Sky