Political campaigns are the ultimate zero-sum communications test. Long months of political arguments end in a single moment of decision for the voters. The most effective campaigns are those that motivate and mobilise, not only winning hearts but also inspiring action.
Using message testing and audience segmentation we help our clients to develop a compelling narrative and effective messaging strategy to win over their target voters.
We have a wealth of experience, having worked on political campaigns around the world and have been part of successful elections in many countries. We provide senior counsel on political and communications strategy as well as practical support on polling, the field campaign, candidate training and GOTV efforts.
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