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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1496997511217-4RUUOY824LWXFS8ZWR86/Message+Testing+sQUARE.jpg</image:loc>
      <image:title>Who we are - MESSAGE TESTING AND NARRATIVE DEVELOPMENT</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1496997545093-RP0VPP1HST9UZJYA4707/Brand+positioning+SQUARE.jpg</image:loc>
      <image:title>Who we are - BRAND POSITIONING AND AUDIENCE SEGMENTATION</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1495791517856-I4RMQCOTARW49ITNDYN6/Issues+and+crisis+management+square.jpg</image:loc>
      <image:title>Who we are - ISSUES MAPPING AND CRISIS COMMUNICATIONS</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1496997681806-YJG29FB4SNY7U1T5Z00L/Product+innovation+SQUARE.jpg</image:loc>
      <image:title>Who we are - NEW PRODUCT INNOVATION &amp;amp; TESTING</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/049c384c-e66d-4a9d-8dea-cba213c2fd33/aura4.png</image:loc>
      <image:title>Who we are - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1452245935746-WWU4L1H1A1BTMEO4GJ30/Skyline.jpg</image:loc>
      <image:title>Who we are</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1452245989539-UA9BF4KMNP3IZ2KFFYLR/Windows.jpg</image:loc>
      <image:title>Who we are</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1452170155979-7G5OS2QU61ZOVNB6NFS9/pexels-photo.jpeg</image:loc>
      <image:title>Company</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1452191680438-Q7KUTCRMRMCHTD81E709/road-summer-forest-green-large.jpg</image:loc>
      <image:title>Careers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1452171714840-J51SZGEIIIEH8KS225S9/sdfg.jpg</image:loc>
      <image:title>Get in touch</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1495820850636-XZQMPN60GW6BULZSSVC8/message+testing+v2.jpeg</image:loc>
      <image:title>Message Testing and Narrative Development</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1495820672150-Y4P948A4HPAE6DAVYEZD/Brand+positioning+v2.jpeg</image:loc>
      <image:title>Brand Positioning and Audience Segmentation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1495820894402-231N73PI5A319EJNNAVA/issues+and+crisis+mgmt+v2.jpeg</image:loc>
      <image:title>Issues Mapping and Crisis Communications</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1495820739198-NOPTB8BC9VZIU14QKEE0/product+innovation+v3.jpeg</image:loc>
      <image:title>New Product Innovations and Testing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1452170575192-IMO1LO3OECSUAK86LR3C/pexels-photo2.jpg</image:loc>
      <image:title>What our clients say</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1538402595787-3ZU5PJBKRYFYXBENRVZP/purpose.png</image:loc>
      <image:title>Publications</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1565706638218-PWGGV8GQQ8G4S9XA4F97/resilient-reputation.jpeg</image:loc>
      <image:title>Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1565192861720-FUUX88W07G09UYS83TTB/backlit-bench-children-247880.jpg</image:loc>
      <image:title>Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1565708204135-PX6PGPGNSICEN6WFWWOQ/corporate-culture-balance.jpg</image:loc>
      <image:title>Publications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1565707156069-OGE79DALG3JQ5TPBW5JZ/power-of-purpose</image:loc>
      <image:title>Publications</image:title>
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  <url>
    <loc>https://message-house.co.uk/team</loc>
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    <lastmod>2025-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1629376066893-L4Q58J3T692UPBPQE3WF/%C2%A9vickihead++10x8-18.jpg</image:loc>
      <image:title>Team - Dr Matt Carter – Founder &amp;amp; Managing Director</image:title>
      <image:caption>Matt has spent almost twenty years advising political parties and leaders, businesses and CEOs on campaign strategy and messaging, with a particular focus on corporate communications, reputation management, politics and polling.  Matt set up campaigns and research firm Message House in 2013. Previously, he was UK CEO of international PR firm Burson-Marsteller where he helped clients to build effective global communications’ campaigns and stakeholder engagement. He also ran the EMEA office of Penn, Schoen &amp; Berland, the global research firm. Matt has also worked at the most senior level in politics as General Secretary of the Labour Party.  He was responsible for the day-to-day management of the political campaigns and organisation of the party and was in charge in the period running up to and including the 2005 General Election. Follow Matt on Twitter Find him on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1711621899348-DW740TYRJA33GQEHRNB6/%25C2%25A9vickihead%2B%2B10x8-15.jpg</image:loc>
      <image:title>Team - Sarah Lines – Managing Director</image:title>
      <image:caption>Sarah joined Message House as Associate Director in January 2020.  She has spent the last 15 years working as a strategic communications planner, advising on brand, marketing and communication strategies.  Sarah has extensive experience in generating insights around audiences and customers, developing and analysing qualitative and quantitative research to help inform her thinking. Previous to Message House, Sarah was a Strategy Director at OMD UK during which time she won several industry awards for her work. In a senior client facing role, she was responsible for the strategic planning output across her clients. She has varied client experience spanning the public sector, telecommunications, financial services FMCG, automotive and charity. Find her on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1629375954967-MQEEAIYZFUT3IWYONIMP/%C2%A9vickihead++10x8-13.jpg</image:loc>
      <image:title>Team - Rachel Lloyd – Director</image:title>
      <image:caption>Over her 20 years working in strategy and research, Rachel has supported a diverse range of clients with their corporate communications, branding and messaging. Rachel is a Unilever approved lead moderator and researcher, and has particular expertise in qualitative research, ethnography and workshop facilitation. Rachel leads Message House’s thought leadership in the area of longevity. Her specific focus is on language and she helps clients understand how they can communicate with more impact in this area. Previously, Rachel was Director at Penn, Schoen &amp; Berland, where she advised clients in the development of global communications strategies, underpinned by qualitative and quantitative research. As a former WPP Fellow, Rachel has a strong understanding of the inter-disciplinary nature of communications and has extensive international experience having lived and worked in the US, Europe and the UK. Rachel has recently completed two terms on the Board of the Tate Gallery Member’s Council and is currently a Board Member at the V&amp;A Dundee. Follow Rachel on Twitter Find her on LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1629376076417-DAP4HLV53EV6Z3CT6L33/%C2%A9vickihead++10x8-12.jpg</image:loc>
      <image:title>Team - Ben O'Donnell –  Director</image:title>
      <image:caption>Ben joined the Message House team in 2016. Since then, he has run quantitative and qualitative research projects underpinning communications strategies and campaigns for clients in the corporate, political and charitable sector across the world. Prior to joining Message House, Ben worked in Brussels, undertaking internships for the European Association for Bioindustries and Nike. Ben holds a BA in Politics &amp; International Relations and an MA in Political Strategy and Communication from the University of Kent. Find him on Linkedin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1717682480457-N81L4YP0L53O94DZREEY/CS+-+Cropped+Photo.jpg</image:loc>
      <image:title>Team - Charlie Sussman - Director</image:title>
      <image:caption>Charlie joined Message House as a Director in June 2024. He has spent almost a decade in communications and politics, advising leading businesses in highly regulated sectors including technology, energy, transport, food and drink, and professional services. A strategic research and communications consultant by background, Charlie is skilled in developing, analysing, and leveraging detailed audience insights to deliver strategic outcomes for clients. He has a wealth of experience in message testing, corporate strategy, narrative and campaign development, and campaign and communications delivery. Prior to joining Message House, Charlie was an Associate Director at Hanover Communications and prior to that a Managing Consultant at Stonehaven Campaigns. Amazon, Uber, Tata Consultancy Services, Valero, and National Grid are among the clients he has previously advised. Formerly, Charlie also advised a Government Whip and a Minister in the Department for Work and Pensions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/568e423c40667a4dbfc57ebe/1629377003364-76DNMECVJ324WJKFDZNJ/%C2%A9vickihead+-+LOW+RES+10x8-4.JPG</image:loc>
      <image:title>Team - Helen Stephens – Associate Director</image:title>
      <image:caption>Helen joined Message House in April 2020 as an Associate Director.  She has a wealth of experience within the communications research sector, having worked in advertising and comms research for more than twenty years. Most recently she was a Director at Ipsos MORI for six years where she led communications research for a range of global brands such as Mars and Nomad Foods. Throughout her career, Helen has focused on providing insight from both quantitative and qualitative research to help clients improve the effectiveness of their communications, from developing early ideas for advertising campaigns through to evaluating the impact of comms in market and delivering strategic input and consultancy. She has worked across a wide range of sectors including public sector, automotive, FMCG and financial services. Since a life-changing brush with cancer in 2017, Helen has a particular interest in mental health and workplace wellbeing and devotes part of her time to coaching individuals to recover purpose and balance. Find her on LinkedIn</image:caption>
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      <image:title>Team - Morgan Williams – Associate Director</image:title>
      <image:caption>Morgan is an Associate Director at Message House. Since joining in April 2019, Morgan has worked on both political and commercial projects for Message House using a range of qualitative and quantitative research methodologies. Morgan has an MSc in Global Economic Governance and Policy from SOAS University of London and a BA in Economics and Japanese from the University of Leeds. Find her on LinkedIn</image:caption>
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      <image:title>Team - Anabella Cassinelli - Senior Research Manager</image:title>
      <image:caption>Anabella returned to Message House as a Senior Research Manager in March 2025. She has experience managing qualitative and quantitative research projects across FMCG, charity, transport, and education sectors. Previously, she worked as a Growth Manager at a SaaS company, driving new business development in the public and non-profit sectors. She gathered market insights, identified growth opportunities, and helped organisations integrate research tools to streamline their research processes, enabling faster, data-driven decision-making. She holds a BA in International Politics and Policy from The University of Liverpool.</image:caption>
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      <image:title>Team - Sean Collier - Research Manager</image:title>
      <image:caption>Sean first joined Message House as a Research Executive in June 2021, working on a number of projects in the transport, energy and pharmaceutical sectors. Before joining Message House, Sean studied Modern and Contemporary History at Bangor University. After taking a career break for travel at the beginning of 2024, Sean returned to Message House in October as a Research Manager.</image:caption>
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      <image:title>Team - Matthew Tull – Research Manager</image:title>
      <image:caption>Matthew Joined Message House as a Research Executive in January 2023. Prior to joining the team at Message House, Matthew worked as a researcher in Middle Eastern politics. He holds an MA in Politics and Contemporary History from the University of Nottingham and a BA in Politics and International Relations from the same institution.</image:caption>
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      <image:title>Team - Alastair Watts – Research Manager</image:title>
      <image:caption>Before joining Message House as a Research Executive, Alastair worked for an MP as a Constituency Assistant, where he learnt the importance of breaking down complex issues into coherent narratives. Alastair is a double graduate, with a Bachelor’s Degree from Durham University in Criminology and a Postgraduate Degree from the University of Warwick in Social &amp; Political Thought.</image:caption>
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      <image:title>Team - Anna Bykoriz – Senior Research Executive</image:title>
      <image:caption>Anna joined Message House as a Research Executive in November 2023. Prior to joining, she completed an MSc in Human-Computer Interaction and a BSc in Psychology at University College London. During her studies, she worked as a research assistant for the UCL Computer Science department and in pharmaceutical R&amp;D in Ukraine. Stemming from her experience in research, analytics and applied decision-making, she is excited to continue broadening her expertise in market research and applying her skills across a wide range of client projects.</image:caption>
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      <image:title>Team - John Kent – Senior Research Executive</image:title>
      <image:caption>John joined Message House in April 2023 as a Research Executive. He holds an MSc in Public Policy and Administration from the London School of Economics as well as a BA in History and Politics from Queen Mary University of London. His particular area of interest is policy evaluation, and how both public and private sector organisations can use quantitative and qualitative evidence to inform and improve future decision making.</image:caption>
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      <image:title>Team - Mason Mitchell – Senior Research Executive</image:title>
      <image:caption>Mason joined Message House as a Research Executive in March 2024. He holds a BA in Politics and International Relations from the University of Reading, focusing on the construction of narratives in Western foreign policymaking. Through his studies, Mason developed an interest in the distinction between quantitative and qualitative research methods and how they can be effectively organised in a complementary manner. Having also worked in stakeholder engagement and project management in the construction industry alongside his studies, he hopes to utilise these experiences on client projects while also learning how insights can inform communications.</image:caption>
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      <image:title>Team - Otto Nuki – Senior Research Executive</image:title>
      <image:caption>Otto joined Message House as a Research Executive in April 2023. Prior to joining, he completed an MSc in Business &amp; Strategy at Sussex University. Being particularly interested in brand positioning &amp; brand strategy across different sectors; he is excited to continually further his knowledge and learning in message testing and audience segmentation across a range of different projects.</image:caption>
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      <image:title>Team - Alex Poynter – Senior Research Executive</image:title>
      <image:caption>Alex joined Message House as Research Executive at the start of 2024. He holds a MSc in Global Affairs from Kings College London, and a BSc in Forensic Science from the University of Kent. His main emphasis at Kings was the study of modern social movement theories, focusing on acquiring data from social media platforms to produce in-depth analysis. He is excited to develop his gained academic skills in order to aid and engage in client led projects.</image:caption>
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      <image:title>Team - Isabel West – Senior Research Executive</image:title>
      <image:caption>Isabel joined Message House in July 2023 as a Research Executive. Prior to joining, she completed a BA in Sociology at the University of Leeds, with an industrial placement year working for Liberty Global as a Data Analyst in the HR team. Drawing on her experience of conducting qualitative research and analysing quantitative data, she is excited to continue developing her research skills outside of an academic context and engage with projects which help clients understand their audiences further.</image:caption>
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      <image:title>Team - Nikola Klusek - Research Executive</image:title>
      <image:caption>Nikola joined Message House as a Research Executive in September 2024. She completed a BSc in Criminology and an MSc in Terrorism, Security, and Policing at University of Leicester. During her studies, she conducted several research projects focused on comparative analysis of security issues between the UK and Poland. Drawing on her experience in both qualitative and quantitative analysis, she is excited to apply her skills in market research to support decision making and deepen audience understanding across a range of projects.</image:caption>
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      <image:title>Team</image:title>
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