Brand Positioning

The brand positioning is the heart of your story.  Having a clear brand can make a big difference to the effectiveness of your communications, as well as improve sales, staff recruitment and corporate reputation.

However, many organisations are muddled in their brand story, or fail to bring it to life in the way the brand is presented.

We have helped develop a brand positioning for organisations of all sizes from major global corporations to local charities.  Our work will help discover your true brand essence, the reasons to believe in your brand and the brand benefits.  We can also help ensure your brand expression reflects your positioning and that the actions and behaviours of your organisation enhance not detract from your brand.

To do this we undertake a mixture of interviews, workshops and focus groups, so that we know the finished positioning is credible, relevant and inspiring.

Read more on brand positioning here.

“Working with Message House on our brand positioning project has been a real pleasure. They imparted their wisdom and expertise in a very relaxed yet professional manner so it felt more like working with an extension of the in-house team rather than paid consultants.
With a very clear vision, for the steps we’d need to take to get to the desired result, they helped get the internal buy-in from start to finish.”
— Alison Kerwin, Director of Strategic Marketing and Digital Communications, The University of York