The EU Referendum campaign is moving into the final few weeks and the polls are coming out thick and fast. How will the campaign teams be viewing these and what will they take from it?
What really drives your reputation?
A simple message for public health
Call the Myth Busters
The language of innovation is broken
Changing consumer behaviour – one step at a time
(E)U IN OR OUT?
This week's PRCA event on the campaigns for the EU Referendum showed that while the polls have Remain and Leave neck and neck, there's still a long way to go.
Just how long we don't actually know yet as the date for the vote hasn't even been set, but it's also far too early to make a call on the outcome.
How revealing weaknesses can increase trust
Bond’s latest blockbuster, Spectre, broke box office records around the world, not bad for the 24th movie in the genre…
For a society that always moans about repeats on TV this is a little ironic, but having conducted research into the way people consume entertainment, the explanation is pretty simple. There’s a risk with an unknown film that it might be terrible, whereas at least with an old favourite you’re guaranteed a good evening.
New Year, new Message House!
Why it pays to be curious in PR
Having run a series of training courses in PR evaluation over last year, I thought I would share some of the key things I’ve learned from the experience.
Obviously the industry is obsessing with measurement right now, and with good reason. First the economic downturn and then the rise of digital have forced the PR industry to think carefully about how it demonstrates ROI.
