Companies are often met with cynisism by the general public, but in our latest research, there’s some initial evidence that the actions of business during the Coronavirus crisis may be shining a different light on their role.
Why the Language of Reputation can harm business
In the corporate responsibility arena companies aren’t just doing more, they’re talking about it much more too. But when you read the actual words being used, the language often feels strangely out of step with the real world. In fact, the way companies talk about reputation runs the risk of undermining the very thing they’re trying to enhance.
