Brand Positioning

The brand positioning is the heart of your story. Having a clear brand can make a big difference to the effectiveness of your communications, as well as improve sales, staff recruitment and corporate reputation.

However, many organisations are muddled in their brand story, or fail to bring it to life in the way the brand is presented.

We have helped develop a brand positioning for organisations of all sizes from major global corporations to local charities. Our work will help discover your true brand essence, the reasons to believe in your brand and the brand benefits. We can also help ensure your brand expression reflects your positioning and that the actions and behaviours of your organisation enhance not detract from your brand.

To do this we undertake a mixture of interviews, workshops and focus groups, so that we know the finished positioning is credible, relevant and inspiring.

Audience Segmentation

No two audiences are the same. We all have different priorities, motives, life experiences… anything you put out there will be received differently by your different audiences. Tailoring the correct message for the correct audience will help you achieve more. At the heart of most successful campaigns, whether corporate or political, is a detailed understanding of the audiences that are winnable.

We have developed audience segmentations for global corporations and political campaigns, identifying those most close to their brand, those out of reach and the winnable swings in the middle.

These segmentations provide sophisticated insights into consumer or voter attitudes, including personality traits, attitudinal patterns as well as behaviours and demographics. We can turn complex segmentation data into easy-to-digest profiles which are actionable by comms and marketing teams.

Read more on our thoughts on audience segmentation here.