Issues Mapping and Crisis Communications

These days, no business or brand is very far away from the next crisis. The complex mix of media, regulatory and customer challenges that face business leaders every day mean that preparing for and coping with crises should be a core part of communications strategy.

We have helped organisations face issues by mapping their stakeholders’ attitudes and concerns, tracking issues to see which are rising in importance, and testing rebuttals in advance of crises so that the organisation is ready to respond quickly and effectively.

We have also worked alongside organisations in the heat of crisis, providing immediate insights as to the public awareness and attitudes to the problem, the effectiveness of existing communications and what their audiences expect them to do next. This crisis polling is often done around a specific incident (e.g. the showing of a TV documentary, the appearance at a Parliamentary hearing) and is usually turned around overnight so the Comms team have real-time feedback.