Message Testing
The precise nature of your messages matter. Whether in speeches, ads or written communication, the tone of your messages, the way they engage your audience, and the benefits they bring to life all have a big impact. Even the choice of specific words makes a difference.
We are experienced communicators who have tested literally thousands of messages in focus groups and surveys, so we have a good idea of what works and can help you draft your messaging architecture (your Message House, if you like).
We believe the key is message testing – understanding how different audiences respond to messages in different ways, looking at which are most credible, emotionally engaging, inspiring and authentic to your organisation. We can do this in both qualitative and quantitative research.
Read more on message testing here.
Narrative Development
Underpinning any brand or corporate message is the narrative: the story or scenario that helps make sense of everything else. As author and critic David Lodge put it: “The structure of a narrative is like the framework of girders that holds up a modern high-rise building: you can’t see it, but it determines the edifice’s shape and character”.
Finding the right narrative can shape your entire organisation's focus. It provides a point of reference for the future as well as an anchor to the values and story of your past. Ultimately, it will provide the credibility and motivation to understand your purpose and achieve more. We can not only help you to uncover and develop your narrative, using techniques like traditional archetypes and narrative arcs, we will also test it to provide concrete evidence of just how much more effective your messages would be if they were parts of a bigger picture.
Read our blog post: 'What exactly is a narrative?'
