This is the third of three posts this week by Message House focused on COP26 and based on insights drawn from recent focus groups with the UK general public. Here Matt Carter brings together the key learnings for corporate messaging.
A Letter to COP26 from the General Public
Message House conducted three focus groups with members of the UK general public from London, Manchester and Glasgow on Monday 11th October, exploring awareness of COP26, levels of concern around the environment and testing example messages. This letter to world leaders from the UK public is inspired by the findings.
Is Sustainability a Moral Obligation for Brands?
Once upon a time, being green alone was enough to impress consumers and commentators and win praise for brands – but when every company loudly trumpets their sustainability plans, have the goalposts of expectations been moved? And in the face of an increasingly cynical public, what do brands need to do to show they’re acting truly sustainably, and not just box-ticking?
