There’s something very interesting happening with CEOs (and I don’t mean resignations and scandals). Many are turning their back on the classic CEO archetype – the Ruler – and building their leadership around a different model.

Archetypes are a fascinating way to analyse leadership styles. Drawing on ancient traditions of storytelling, psychologist Carl Jung developed 12 primary archetypes, some of which he believed can be found in each of us. For leaders, understanding your archetype is a key way of gaining insight into your style and source of motivation.