millennials

What Really Makes Millennials Tick?

What Really Makes Millennials Tick?

Millennials, or the cohort of young people who came of age around the time of the year 2000, are an often written about and yet still much misunderstood group.

They are sometimes characterised as flip-flop wearing, work-shy geeks with a social conscience, who expect life just to fall into their lap.

Having just reviewed one of the most substantial pieces of global research about this group ever undertaken, commissioned by Telefonica*, Iā€™d say this stereotype is undeserved.