Corporate purpose is a hot topic in the business community, but it remains an elusive and confused concept. We conducted research to find out what the public really think about the purpose or mission statements of six high profile companies.
Bath towels, boomerangs and the science of influence
What really drives your reputation?
How revealing weaknesses can increase trust
Bond’s latest blockbuster, Spectre, broke box office records around the world, not bad for the 24th movie in the genre…
For a society that always moans about repeats on TV this is a little ironic, but having conducted research into the way people consume entertainment, the explanation is pretty simple. There’s a risk with an unknown film that it might be terrible, whereas at least with an old favourite you’re guaranteed a good evening.
Why it pays to be curious in PR
Having run a series of training courses in PR evaluation over last year, I thought I would share some of the key things I’ve learned from the experience.
Obviously the industry is obsessing with measurement right now, and with good reason. First the economic downturn and then the rise of digital have forced the PR industry to think carefully about how it demonstrates ROI.
A new take on the Message House approach
The Message House is a long-established part of the PR toolbox. Its attractiveness for communicators is in its central purpose – to focus communications on simple, effective and structured messages. After first encountering the technique, I was immediately sold on it – so much so, it became the name of my business! Yet whilst still a much valued tool, I think there are ways the Message House method could be improved to ensure communications are even more effective.
Creating A Winning Message
What Really Makes Millennials Tick?
Millennials, or the cohort of young people who came of age around the time of the year 2000, are an often written about and yet still much misunderstood group.
They are sometimes characterised as flip-flop wearing, work-shy geeks with a social conscience, who expect life just to fall into their lap.
Having just reviewed one of the most substantial pieces of global research about this group ever undertaken, commissioned by Telefonica*, I’d say this stereotype is undeserved.
