The EU Referendum campaign is moving into the final few weeks and the polls are coming out thick and fast. How will the campaign teams be viewing these and what will they take from it?
(E)U IN OR OUT?
This week's PRCA event on the campaigns for the EU Referendum showed that while the polls have Remain and Leave neck and neck, there's still a long way to go.
Just how long we don't actually know yet as the date for the vote hasn't even been set, but it's also far too early to make a call on the outcome.
Polling provides the map but leaders pick the path
“Polling may need a shot in the arm, but it certainly does not rate a shot in the back. The snipers on all sides are having a field day.” (from In Defense of Public Opinion Polling by Kenneth F. Warren)
These are the sort of words that could have been said in the offices of UK polling companies over the last few weeks. The fact that they were actually said by pioneering US pollster Archibald M. Crossley in 1949 only proves that the challenges pollsters face today aren’t new.
