Blog
This week's PRCA event on the campaigns for the EU Referendum showed that while the polls have Remain and Leave neck and neck, there's still a long way to go.
Just how long we don't actually know yet as the date for the vote hasn't even been set, but it's also far too early to make a call on the outcome.
I find there’s something very therapeutic about attending focus groups.
Not because everything the respondents say is nice. On the contrary, in my experience, they often attack the client’s brand with vehemence and venom and occasionally rip apart much-treasured campaign ideas in front of their creator’s eyes.
Awkward.
