Rachel Lloyd

October 1, 2020

Looking through the longevity lens

Rachel Lloyd

October 1, 2020

At home in lockdown, what were you looking forward to doing most when restrictions started to ease? For one of the respondents in our survey, it was “Renew my Private Pilot Licence, I miss being able to fly.” Not a typical response, perhaps, and would it surprise you to know that the respondent was over 65? In a week when Sir David Attenborough became the fastest Instagram user to reach one million followers, Message House director, Rachel Lloyd, reflects on what’s happening to longevity right now and what it means for our clients.

Matt Carter

September 14, 2020

Five shifts in public attitudes that business should act on

Matt Carter

September 14, 2020

The last six months have seen a shift in public attitudes that has implications for most organisations, large or small – from the expectations of their employees to the demands of their consumers and regulatory stakeholders. Based on research conducted by Message House and data we’ve researched, we highlight five shifts businesses should watch out for.

Guest User

September 8, 2020

The pandemic has brought us together...but how long will it last?

Guest User

September 8, 2020

At the start of the coronavirus crisis we saw an abundance of stories about communities coming together to support each other in extraordinary circumstances. Six months on, has that sense of unity lasted? New Message House research digs into the data.

Ben O'Donnell

July 16, 2020

What makes a good message?

Ben O'Donnell

July 16, 2020

At Message House we spend a lot of time discussing, writing and testing messages for clients. But how do you write a good message? Here are some key principles to keep in mind for your comms.

Matt Carter

June 4, 2020

Lockdown's Local Boost

Matt Carter

June 4, 2020

If you fancy going out over the summer, you might be wise to book your local restaurant table, UK holiday and trip to the hairdressers now.

Who knows when and how the lockdown will be lifted, but if it comes in the next few weeks, local hospitality services, holiday resorts and personal groomers are going to be busy, according to our latest Message House research.

Matt Carter

April 23, 2020

Applause for Business? What our latest research says about public attitudes towards business and brands

Matt Carter

April 23, 2020

Companies are often met with cynisism by the general public, but in our latest research, there’s some initial evidence that the actions of business during the Coronavirus crisis may be shining a different light on their role.

Matt Carter

April 15, 2020

Adapting Corporate Communications to the New Normal

Matt Carter

April 15, 2020

Adapting Corporate Communications to the New Normal

The longer this crisis goes on, the less a crisis communications response feels appropriate. In the new ‘normal’, the successful companies will be those that really understand their customers, communicate in a way that engages them and ensure their messages are lived in all aspects of what they do.

Rachel Lloyd

March 24, 2020

Blogs

Corona Comms: Communicating responsibly in our 'New Normal'

Rachel Lloyd

March 24, 2020

Blogs

Corona Comms: Communicating responsibly in our 'New Normal'

In these far from normal times we are all having to adapt and so, of course, are businesses. Conversations with clients suggests there is a concern that responsible business isn’t top of the agenda right now. But in fact, now is the time for responsibility more than ever.

Ben O'Donnell

February 13, 2020

What's in a name?

Ben O'Donnell

February 13, 2020

Names are the key identifier for people to recognise your brand, so it’s important to get it right.

Matt Carter

January 30, 2020

CEOs: Lose the agile-speak if you want to deliver change

Matt Carter

January 30, 2020

CEOs: Lose the agile-speak if you want to deliver change

Lots of organisations have been swept up in the fascination with agility, rushing to restructure their teams and transform how they work. My issue is not with the theory of agility. Many organisations desperately need to change how they work, to reduce silos, and to be able to respond more directly to their customer needs.

My concern is with the language used to promote agility in businesses. Advocates of agile thinking are undermining the very idea they seek to promote by spouting business jargon that often isn’t credible with employees, is seen as code for cutbacks and fails to explain the real employee benefits of agile working.