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In the last 12 months, Message House has conducted more focus groups than ever before, covering a wide range of sectors, clients and objectives. These hundreds of hours across the moderating table and behind the one-way glass offer a fantastic viewpoint on the patterns that emerge in response to communications.
In the corporate responsibility arena companies aren’t just doing more, they’re talking about it much more too. But when you read the actual words being used, the language often feels strangely out of step with the real world. In fact, the way companies talk about reputation runs the risk of undermining the very thing they’re trying to enhance.
