crisis

When saying nothing is best

When saying nothing is best

The story that McDonald’s is to stop serving Heinz ketchup has been massive this week.  In the UK, where we love our red sauce, the story was all over the media and must have caused some real headaches for the Heinz brand team.

In these circumstances, you would be forgiven for expecting our favourite ketchup company to come out fighting.  In fact, their response has been to say nothing.