In these far from normal times we are all having to adapt and so, of course, are businesses. Conversations with clients suggests there is a concern that responsible business isn’t top of the agenda right now. But in fact, now is the time for responsibility more than ever.
When saying nothing is best
The story that McDonald’s is to stop serving Heinz ketchup has been massive this week. In the UK, where we love our red sauce, the story was all over the media and must have caused some real headaches for the Heinz brand team.
In these circumstances, you would be forgiven for expecting our favourite ketchup company to come out fighting. In fact, their response has been to say nothing.