Matt Carter

April 4, 2016

A simple message for public health

Matt Carter

April 4, 2016

Last weekend, just over 50 hardy souls braved the wind, rain and mud to take part in my local parkrun. Particular credit to Alison, in her early sixties and the oldest runner on the day, who got round the hilly course in a creditable 33 minutes.

By all means call me an old cynic, but ...

Rachel Lloyd

March 14, 2016

Call the Myth Busters

Rachel Lloyd

March 14, 2016

The Ghostbusters are returning with a new film this summer. In their absence we have seen something very interesting. Not ghosts – but some individuals, journalists and media outlets that have been doing some busting of their own – the myth busters.

Rachel Lloyd

February 5, 2016

Changing consumer behaviour – one step at a time

Rachel Lloyd

February 5, 2016

I have to admit it. I have become a Fitbit bore. Since last Boxing Day I have become addicted to my new Christmas present – the little watch that I wear 24/7 while it monitors my every move.

Matt Carter

January 15, 2016

How revealing weaknesses can increase trust

Matt Carter

January 15, 2016

How revealing weaknesses can increase trust

Bond’s latest blockbuster, Spectre, broke box office records around the world, not bad for the 24th movie in the genre…

For a society that always moans about repeats on TV this is a little ironic, but having conducted research into the way people consume entertainment, the explanation is pretty simple. There’s a risk with an unknown film that it might be terrible, whereas at least with an old favourite you’re guaranteed a good evening.