With controversy facing the IOC at every step, what does the Olympic brand have to offer its sponsors in 2016?
You have to feel for England women’s football team striker, Eniola Aluko. If the stresses of playing in the World Cup weren’t enough, she came off at half-time in the first game and high-fived the opposing French team’s manager, mistakenly thinking it was her own coach.
Fortunately, Eniola isn’t alone in forgetting who important people are.
I find there’s something very therapeutic about attending focus groups.
Not because everything the respondents say is nice. On the contrary, in my experience, they often attack the client’s brand with vehemence and venom and occasionally rip apart much-treasured campaign ideas in front of their creator’s eyes.