Blog
Having run a series of training courses in PR evaluation over last year, I thought I would share some of the key things I’ve learned from the experience.
Obviously the industry is obsessing with measurement right now, and with good reason. First the economic downturn and then the rise of digital have forced the PR industry to think carefully about how it demonstrates ROI.
The Message House is a long-established part of the PR toolbox. Its attractiveness for communicators is in its central purpose – to focus communications on simple, effective and structured messages. After first encountering the technique, I was immediately sold on it – so much so, it became the name of my business! Yet whilst still a much valued tool, I think there are ways the Message House method could be improved to ensure communications are even more effective.
I often get asked to provide guidance to people looking for a career in PR and communications and many of their queries focus on how to handle job interviews.
Despite recruiting for very different organisations and roles, I find most interviewers tend to have a very similar approach to asking questions. Job interviews are a bit like exam papers – the same topics are always there, just sometimes dressed up in different ways.
The story that McDonald’s is to stop serving Heinz ketchup has been massive this week. In the UK, where we love our red sauce, the story was all over the media and must have caused some real headaches for the Heinz brand team.
In these circumstances, you would be forgiven for expecting our favourite ketchup company to come out fighting. In fact, their response has been to say nothing.
