The Enduring Power of Letters

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November 20, 2018

Blogs

Choosing the right words in business communications is vital but putting those words in the right format can make the difference between them hitting home and going unread. What’s the role for letters in an increasingly digital world?

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July 12, 2017

Rollerblades for feet or chopsticks for hands? Lessons from Southern's work experience experiment

Guest User

July 12, 2017

Rollerblades for feet or chopsticks for hands? Lessons from Southern's work experience experiment

This week, Southern Rail took the rather bold step of letting their work experience student, 16 year old Eddie, loose on their Twitter account. Corporate Twitter accounts are normally tightly controlled, so what can we learn from Southern's experiment to inject some humour into their feed?

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July 7, 2017

Is it the end for advertising awards?

Guest User

July 7, 2017

The best ads will contribute to a brand ‘winning’ a consumer’s hard-earned cash and will be talked about in other agencies, in social media and at the water cooler. Do agencies really need to top such performance indicators with a piece of metalwork and an entry in a glossy book?