Who we are
What we do
Message Testing and Narrative Development
Brand Positioning and Audience Segmentation
Issues Mapping and Crisis Communications
New Product Innovations and Testing
What our clients say
About us
Company
Team
Careers
Our Thinking
Publications
Blog
Get in touch

Message House

Who we are
What we do
Message Testing and Narrative Development
Brand Positioning and Audience Segmentation
Issues Mapping and Crisis Communications
New Product Innovations and Testing
What our clients say
About us
Company
Team
Careers
Our Thinking
Publications
Blog
Get in touch
pexels-photoljh.jpg

Blog

Matt Carter
August 30, 2017

The Power (and pitfalls) of Purpose

Matt Carter
August 30, 2017
The Power (and pitfalls) of Purpose

Corporate purpose is a hot topic in the business community, but it remains an elusive and confused concept. We conducted research to find out what the public really think about the purpose or mission statements of six high profile companies. 

Tagged: purpose, mission statements, Matt Carter, research

Guest User
July 12, 2017

Rollerblades for feet or chopsticks for hands? Lessons from Southern's work experience experiment

Guest User
July 12, 2017
Rollerblades for feet or chopsticks for hands? Lessons from Southern's work experience experiment

This week, Southern Rail took the rather bold step of letting their work experience student, 16 year old Eddie, loose on their Twitter account. Corporate Twitter accounts are normally tightly controlled, so what can we learn from Southern's experiment to inject some humour into their feed?

Tagged: Southern Rail, social media, twitter, jo reid

Guest User
July 7, 2017

Is it the end for advertising awards?

Guest User
July 7, 2017
Is it the end for advertising awards?

The best ads will contribute to a brand ‘winning’ a consumer’s hard-earned cash and will be talked about in other agencies, in social media and at the water cooler. Do agencies really need to top such performance indicators with a piece of metalwork and an entry in a glossy book? 
 

Tagged: advertising awards, jo reid

Ben O'Donnell
June 8, 2017

Message House is growing!

Ben O'Donnell
June 8, 2017
Message House is growing!

Message House is delighted to announce the latest addition to its research and communications team with the recruitment of Jo Reid.

Tagged: Jo Reid, Message House team

Matt Carter
June 7, 2017
Blogs

The Key Battlegrounds on 8th June

Matt Carter
June 7, 2017
Blogs
The Key Battlegrounds on 8th June

Despite the best efforts of the Party leaders, there’s not just one single issue at stake nor likely to be a single uniform swing that will work in the same way across the whole country. As the campaigns come to a close, here's a look at the key battlegrounds that could determine the outcome on 8th June. 

Tagged: politics, Election 2017, uk general election

Rachel Lloyd
May 12, 2017
Blogs

The Battle of the Mandates?

Rachel Lloyd
May 12, 2017
Blogs
The Battle of the Mandates?

Ahead of the General Election, we've spoken to Scottish voters about the prospect of a battle of the mandates between Theresa May’s Conservative Party and Nicola Sturgeon’s SNP.

Tagged: focus groups, scotland, Election 2017

Matt Carter
February 3, 2017

The Five Steps to Build a Resilient Reputation

Matt Carter
February 3, 2017
The Five Steps to Build a Resilient Reputation

Every company wants to build a good reputation, but what they actually need is a resilient reputation, able to survive the shocks and endure for the long-term.

Ben O'Donnell
January 9, 2017

New Year, New Trends

Ben O'Donnell
January 9, 2017
New Year, New Trends

To start off the new year, we decided to take a look at a new report from J. Walter Thompson Intelligence on 100 Trends to Watch in 2017. In this post we’ve picked our five favourite trends for the year ahead. 

Tagged: trends

Matt Carter
December 5, 2016

Bath towels, boomerangs and the science of influence

Matt Carter
December 5, 2016
Bath towels, boomerangs and the science of influence

Creating an effective behaviour change campaign isn't easy and done wrong, it can result in the opposite effect to the one intended.  This post sets out three steps to help get it right and shows why you need social norms to be your friend not your enemy.

Tagged: Behaviour change, research, Communications

Rachel Lloyd
October 24, 2016

Why do your customers feel the way they do?

Rachel Lloyd
October 24, 2016
Why do your customers feel the way they do?

Do you ever wonder what your customers really think of your company, your products, your communications or your CEO?

Newer Posts
Older Posts
 

Click here to read our Privacy Notice

Corporate Partner Network logo (002).jpg
Back to Top
Message House, 3 Churchgates, The Wilderness, Berkhamsted, HP4 2UB, UK01442862365info@message-house.co.uk