Why the language of innovation is broken and what we can do to help fix it.
Changing consumer behaviour – one step at a time
(E)U IN OR OUT?
This week's PRCA event on the campaigns for the EU Referendum showed that while the polls have Remain and Leave neck and neck, there's still a long way to go.
Just how long we don't actually know yet as the date for the vote hasn't even been set, but it's also far too early to make a call on the outcome.
How revealing weaknesses can increase trust
Bond’s latest blockbuster, Spectre, broke box office records around the world, not bad for the 24th movie in the genre…
For a society that always moans about repeats on TV this is a little ironic, but having conducted research into the way people consume entertainment, the explanation is pretty simple. There’s a risk with an unknown film that it might be terrible, whereas at least with an old favourite you’re guaranteed a good evening.
New Year, new Message House!
Why it pays to be curious in PR
Having run a series of training courses in PR evaluation over last year, I thought I would share some of the key things I’ve learned from the experience.
Obviously the industry is obsessing with measurement right now, and with good reason. First the economic downturn and then the rise of digital have forced the PR industry to think carefully about how it demonstrates ROI.
Why CEOs want to be explorers not rulers
There’s something very interesting happening with CEOs (and I don’t mean resignations and scandals). Many are turning their back on the classic CEO archetype – the Ruler – and building their leadership around a different model.
Archetypes are a fascinating way to analyse leadership styles. Drawing on ancient traditions of storytelling, psychologist Carl Jung developed 12 primary archetypes, some of which he believed can be found in each of us. For leaders, understanding your archetype is a key way of gaining insight into your style and source of motivation.
A new take on the Message House approach
The Message House is a long-established part of the PR toolbox. Its attractiveness for communicators is in its central purpose – to focus communications on simple, effective and structured messages. After first encountering the technique, I was immediately sold on it – so much so, it became the name of my business! Yet whilst still a much valued tool, I think there are ways the Message House method could be improved to ensure communications are even more effective.
Who are you again?
You have to feel for England women’s football team striker, Eniola Aluko. If the stresses of playing in the World Cup weren’t enough, she came off at half-time in the first game and high-fived the opposing French team’s manager, mistakenly thinking it was her own coach.
Fortunately, Eniola isn’t alone in forgetting who important people are.
Generation Y Don’t You?
I can remember as a kid spending what seemed like endless, sunny summer holidays staying with my gran, watching children’s TV programmes in the mornings on her old three channel TV. One of my favourite shows at that time was ‘Why Don’t You?’. Or to give it its full title, ‘Why Don’t You Just Switch Off Your Television Set and Go Out and Do Something Less Boring Instead?
